They either launch a product that nobody has ever used before or they offer a new business model that has never been tested. Startups are about innovative products, business models, and markets. You obviously wouldn’t want to share the name of your supplier. The market exists, you’re cheaper and provided your product is good, a better price is the only thing that matters. If you found a cheaper supplier of bananas for your local market – you’re in good business. Keeping your app startup idea secret may work in traditional markets such as manufacturing or commodity supply. With the right or best idea it’s only a matter of details to build the next million dollar app, therefore you should guard it and not tell anyone. The conventional wisdom is that ideas are everything.
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